We're Putting the Entire Lavender Farm into a Can

As 2025 slowly enveloped itself into another year passed, it gave one final, incredible opportunity in its wake. As you may or may not know, our small lavender farm (4 full time employees, with a coming 5th) has had a clear mission in our mere 5 years of operation - showing people that calm is within reach. This statement has 100 different paths that I could expand on, and there's 100 different ways that we try to convey it to people, but the truth is, it's not as much something that we can explain in words as much as it is something that already exists inside that we help ignite. It's a big message, that we feel people need now more than ever.

At this time, we're a small farm, with a small team, in a small town...there's only so much we can do. Thus, our website was born, our social media handles soon followed, and we slowly worked up to making our lavender products available to anyone in the US, any time of year. Our biggest project to date, our Lavender Simple Syrup, has spearheaded a significant amount of our growth - specifically our wholesale program and culinary endeavors. So it came as only a slight surprise, when speaking with a very exciting new, wholesale prospect, that our simple syrup had cleared a path for something so much bigger.

Back before any of this came to be, when the fields consisted of a single lavender plant inside a barrel on the doorstep, it was decided that PBF was meant to be a place of sanctuary, a place to remind people of the wonderful things they have inside them and around them. To say the least, it worked - over the past 5 years, the response has been overwhelming.

We have somehow had the privilege to share some of life's most profound moments, hiding inside ordinary days on our simple, quiet little farm. We see proposals, we see tears, and joy. We see babies in sunhats feeling grass between their toes. But most importantly, we see people feeling calm, and whole. Eyes closed, lounging in the grass, sun against their skin. People experiencing hardship, people in all different stages of life, people who have not given themselves permission to slow down in a long time. People who have forgotten how they should feel, truly breathing again.

Knowing what we should do from there was easy, but the path to get there - not so much. How do we share this feeling with as many people as we can? How do we bottle up the feeling of a calm moment in a lavender field, and make it accessible to anyone, anywhere? How do we encourage people to pause, to create a place for calm to develop?

Ok, so we can't bottle a feeling, but we CAN bottle the farm (the essence of it, at least) and the best way to feel the soothing benefits of lavender are through smell and taste. It has to be something that fits into everyday rituals -something inexpensive, functional, and real. Practical calm, meant for wherever your day takes you. Something you could reach for every day if you wanted to, either for nourishment, or as a reminder - a beverage.

A simple beverage, containing all the benefits of lavender and wholesome ingredients, canned for convenience...with a 90 day timeline, 1 office, 5 creators, 100 other things we need to do, and endless passion to make this concept a reality.

Follow our journey and see how we make a lavender beverge brand from scratch, with weekly updates on our blog, and daily glimpses on our social media. We can't wait to share it with you 💜