Current Job Openings

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Date:  9/14/23

Job Title: Digital Marketing Specialist 

Location: Lavender Fields at Pumpkin Blossom Farm in Warner, NH

Position Type: would consider Full-Time/Part-Time/Contract

About Us:

Pumpkin Blossom Farm is a three-year young, charming lavender farm located in Warner, NH. We specialize in offering on-site experiences where visitors can immerse themselves in the beauty and tranquility of lavender fields. In addition to our on-site activities, we produce and sell a range of high-quality lavender products, including essential oil sprays, soaps, candles and lavender infused foods and beverages. We are committed to providing a unique experience to our customers.

Job Description:

We are seeking a passionate and creative Digital Marketing Specialist to join our team and help us expand our online presence, drive customer engagement, and grow our business. The ideal candidate should have a deep understanding of digital marketing strategies, be enthusiastic about the agricultural and wellness industries, and possess excellent communication skills.

Responsibilities:

Social Media Management:

• Develop and execute a comprehensive social media strategy across platforms like Instagram, Facebook, Pinterest, and more.

• Create engaging and visually appealing content, including photos, videos, and graphics, showcasing our lavender products and on-site experiences.

• Schedule and post content consistently to maintain an active online presence.

• Monitor social media channels, engage with followers, and respond to comments and messages promptly.

Content Creation:

• Generate compelling blog posts, newsletters, and other written content related to lavender farming, wellness, and lifestyle.

• Produce high-quality visuals and videos to promote our products and activities2. Email Marketing:

• Manage our email marketing campaigns, including creating newsletters, segmenting email lists, and tracking campaign performance.

• Implement email marketing strategies to promote product launches, events, and special offers.

Website Management:

• Maintain and update our website with fresh content, product listings, and event information.

• Optimize the website for SEO to improve search engine rankings.

Online Advertising:

• Plan and execute online advertising campaigns (e.g., Google Ads, Facebook Ads) to increase website traffic and sales.

• Analyze advertising performance and adjust strategies accordingly.

Analytics and Reporting:

• Use analytics tools to track website traffic, social media engagement, and conversion rates.

• Provide regular reports on digital marketing performance and recommend improvements.

Customer Engagement:

• Foster a sense of community among our online audience through engagement initiatives like contests, giveaways, and online events.

Requirements:

• Degree in Marketing, Digital Marketing, or a related field preferred.

• Proven experience in digital marketing, preferably in a similar industry.

• Proficiency in social media platforms, email marketing tools, and content management systems.

• Strong writing and editing skills.

• Excellent analytical and problem-solving abilities.

• Creative mindset with a keen eye for aesthetics.

• Knowledge of SEO best practices.

• Ability to work independently and as part of a team.

How to Apply:

Interested candidates should submit their resume, a cover letter outlining their relevant experience and passion for the role, date of availability, any wage requirements and a portfolio of previous digital marketing work (if applicable) to lavender@pumpkinblossomfarm.com  or complete the form below.